Meanwhile at the offices of Super Stylish PR...

Where’s the intern? - ah there you are Tarquin. What time do you call this? Never mind - one of our developer clients is having a bit of bother. Apparently their new development is going to plunge the locals into darkness, blot out the sun from the local park like something from the Old Testament. There’s a bit of a fuss in the Guardian about it.

Sure. Yes. Oops. It was, er, a puncture sir.

Yes, yes, well put out a puff piece in the Standard - outdated building - fresh wave - wow factor,  you know the sort of thing.

Sure. Absolutely.

Its for the Far East market really, looks like something from Kowloon side - Jacquetta thought up a super stylish name with some kind of Zen thing, but try and make it sound like people might actually be able to live there - put down umm.. roots...

Roots sir?

Make sure they know its central - near Harrods and all that, but cheap, cheap, cheap and see if you can't squeeze a reference to Christopher Wren - but Tarquin?

Sure, Yes, What sir?

For God's sake don’t mention the Golden Lane Estate. They’re the ones causing all the bother. They’ve put some bloody great banners up with Turner paintings on them or something.

Absolutely. Great. Sure. 

Ten minutes later...

Yep, great, all done. Now what was it I wasn’t supposed to mention?